Proximus reaps the benefits of blanketing Belgium with WiFi in record time
Proximus delivers a great connectivity experience with WiFi
Formerly known as Belgacom, Proximus is the largest telecommunication operator in Belgium. They currently hold 45% market share in the fixed line segment and have 5.7 million mobile subscribers. Proximus bet on WiFi in order to pursue a set of ambitious goals, including meeting the connectivity needs of non-subscribers.
Proximus decided to focus on delivering WiFi services in order to:
Increase market share and customer loyalty
Stand out in a competitive market
Meet connectivity demands of foreign visitors
Proximus delivered a connectivity strategy targeting two distinct user segments. Firstly, they offered broadband customers unlimited WiFi connectivity outside of the home via a free connectivity app. They just had to share a bit of their broadband access in return. A great connectivity experience was achieved by building a dense hotspot coverage network. Proximus instantly activated the service in routers, resulting in the fastest deployment yet (300,000 hotspots deployed instantly).
Occasional users, including up to 8 million foreign visitors per year, were also granted WiFi access on a paid basis, generating additional incomes for Proximus.
1.2 million hotspots deployed within six months
Data cost savings derived from offload strategies
Tens of thousands of daily passes sold per month
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