“Dysphonia”, from the Greek “δυσφωνία”, refers to a voice disorder due to organic or functional causes. In layman’s terms, this is what happens when we talk a lot and our vocal cords let us know by saying, “Hey buddy! You better have a glass of water or this is just going to get worse.”
As the definition says, there are two types of dysphonia: organic and functional. Functional dysphonia is something we often bring upon ourselves when we get a little carried away. Think: sporting events, weddings, late night karaoke, or when we are surrounded by our dear young ones for longer than expected (BTW: Wouldn’t it be interesting to analyze our incredible ability to scream for hours on end until roughly the age of 10?). On the other hand, organic dysphonia comes from anatomical damage caused by nodes, polyps, tumors, and other types of physical issues that are far more serious, and can even develop into cancers.
In essence, what we’re really talking about here is the difficulty of making ourselves understood – in conversations, conferences, speeches, etc. Dysphonia doesn’t allow messages to get across quite as clearly as we’d like. So, is there such a thing as “technological dysphonia”? As hard as it might be to see the connection, there is one – it’s just taken me the last two months to figure it out.
There is no shortage of examples of “technological dysphonia”. Just think about all of the information, research, comparisons, promotions, advantages, and benefits we receive about hundreds of products and solutions. But unlike regular dysphonia, the person who suffers isn’t the one who has the dysphonia, but rather the one who receives all of these messages. Although it’s true that the former may appear a little “sick”, like those companies sending out all those “pings” out into the world.
Maybe physical dysphonia is like those companies whose pores are just oozing out enthusiasm through non-stop communication about each and everything they do (it’s worth recognizing that this is sometimes done compulsively). But sometimes the voice cracks, or a the song being sung is out of tune. On the other hand, organic dysphonia might resemble those companies that truly are empty inside, that can’t seem to advance, that don’t generate excitement (in or outside of their four walls), which is reflected in their communication: boring, predictable, flat, sad, lifeless…in the end, just like in life, can lead to the destruction of the company.
I’ll admit that at Fontech we can be guilty of the former, but it’s done in good faith and with the best of intentions. We just want to share how happy and grateful we are to be able to work here and to be able to level up in the game of developing a new business line within an already established and market-leading company like Fon. In other words, we’re going to keep on hammering the message in on our social networks, press releases, and general communication because our goal is to become the WordPress of captive portals (with every additional service you can imagine), and there’s no doubt in my mind that we’re going to get there.
That’s also what explains our exhausting travel and events schedule ever since the end of the summer: to get closer to our partners, friends, and collaborators (past, present, and future). Spain, USA, United Kingdom, Germany, Costa Rica, Brazil, Canada, Mexico, France, Italy, Malaysia, Japan…at this point we could easily be living in the travellers lounges of airports around the world.
With all that said, we’d love for you to become our partners on this adventure. In fact, in January we’re going to launch something exciting, so keep your eyes on this space! Until then, wishing you happy holidays with your friends and family. You know how the saying goes, “We should really get together more often” 🙂
Learn about our Channel Partner Program here.